THE MISSION:
Create artwork for online and print campaign to promote the services of Enterprise, car rental company. The artwork included: article layouts, graphic for FB post, animated web banner. The campaign lasted 2 months around Christmas time 2020.
OBJECTIVES:
1.Raise awareness among the Polish community about Enterprise and their services.
2.Bring attention of the readers to the aspect of traveling safely by car during pandemic in Christmas time.
3. Incentivize the potential customers by featuring information about the promotion - 10% discount on rental using a special code.
EXECUTION:
The project was kicked off with a brainstorm to clarify the communications strategy and develop the campaign concept. In the brainstorm participated the client, chief editor of Cooltura, director of the advertising department and I as a graphic designer. My role in the project was to deal with the visual side of the campaign, to create the layout of articles, graphics for social media post, and animated web banner. All of the artwork was created in line with brand guidelines of Enterprise. Below you can see some examples of the artwork that I created for the campaign.
USED PROGRAMS:
Photoshop, Illustrator and InDesign
Sample article layouts
Graphic for FB post
Animated web banner
